Your Brands vs. The Industry
Do you need to compare your NPP ROIs to the industry? Profilerx will compare your brands' NPP performance against industry benchmarks derived from our extensive, de-identified NPP study database (>140,000 events analyzed). Your brands will be compared to other brands on several key metrics, including ROI, response-rate, cost and others by different types of promotion. The audit starts with a ProfileRx analysis of the NPP performance of all included brands and finishes with a management-ready report.

Opportunity
The first step to improving NPP outcomes is to understand your brands' relative strength of performance in NPP outcomes. The ProfileRx audit provides the real-world benchmarks you need to determine where opportunity exists.