Large Scale, Deep Dive Promotion Analysis
ProfileRx performs large scale, deep dive promotion analysis. Instead of analyzing a single event at a time, we analyze the impact of all non-personal promotions occurring for a brand within a specific timeframe. That might be tens or tens of thousands of NPP events or more at a time. Most types of non-personal promotions can be analyzed, including Dinner Meetings, Teleconferences, Speaker Programs, Mailings, Web Presentations and more. A ProfileRx study is very cost effective, analyzing of all of your NPP events for about the same cost as a typical Test vs. Control study of a single promotion. Study setup is simple, and results are normally available two weeks after data receipt.

Profilerx studies are appropriate for both small and large brands and companies.

Beyond ROI
Positive ROI is the result of delivering the right promotions to the right prescribers in a cost effective manner. ProfileRx shows which of your NPP vehicles (e.g. dinner meetings, speaker programs, etc.) and program topics are generating Rx-lift in which prescribers. Performance metrics are shown so that you can easily compare actual performance and plan for future campaigns.